You Have A Site But No Customers - Now What? 4 Techniques You Should Consider

Perhaps you are asking the same question that every business owner in the Web asks – “How can I improve my site to boost sales?” Well, then take a moment and check out these four tips on how to increase traffic to your site immediately. These four should get your business rolling:

1. Google Avertising

First of all, advertise with Google. Hop on to the Google bandwagon and see how to boost your profits by simply posting small text advertisements.  These will lead a higher traffic to your website if done right. Keep in mind the goal is to drive targeted traffic to your site. The more specific you are with your targeting the more likely the visitor converts to a customer. Google offers a large amount of content about how to begin with AdWords and even offers a credit to get started.

The AdWords program is a simple on that can have a dramatic impact on your business.

Better yet, you may also do some keywords research that focuses on your target audience. Armed with a number of keywords your customers will search for you are one step closer to increased traffic. Since your ads will show up only when these keywords are searched you can control costs too.

2. SEO

Another technique to increase your traffic would be through Search Engine Optimization (SEO). In order to drive traffic from search engines, your website must first have quality content – in other words, unique. The first paragraph must be of 4 sentences only and at first glance give away what the viewers need. These articles from your site will then be submitted to friendly directories which guarantee your site will get the back links you need. With more quality back links, your site is more relevant and generally ranks higher in organic searches.

3. Twitter

You must know that to make your Twitter work, you should start by putting relevant information into your content.  Your ideas don’t always have to be new.  It’s perfectly acceptable to tweet about current events or trending topics.. Sometimes all it takes is some focus on how you can increase your traffic by simply posting how to articles or by having content that provides tips and blips for your target viewers.

The next step would be to incorporate some interesting blog posts from outside sources as well and of course, linking them to your site. That way, you are able to sell your site and even get to advertise your promotional offers and deals.   This is a powerful way to reach large numbers of people and increase your reach quickly.

4. Article marketing

Last but not least, opt for article marketing – the cheapest and easiest way to create traffic buildup on the spot. Ezine is actually the best and highly trafficked article directory you should use. Just make sure that you make high-quality articles so that your viewers will go straight to your resource box. But then article marketing is not al about writing quality articles but much of its success also depends on how concise and action-calling your resource boxes are.  Never forget to put at least one benefit why your viewers should read your article.

 

These four, when done in concert with one another can supercharge the traffic to your site.  Once you have all that traffic you need to convert them to customers!  Good Luck.

 

 

 

 

7 Wordpress Plug Ins You Need: Things You Got To Have

Today, there are over eleven thousand WordPress plug-ins that can be very helpful for a site owner who aims to improve his website traffic.  In fact, with this number, you may find it difficult to choose which ones will be most helpful for you to improve your site’s performance and increase traffic.  Here are seven plug-ins you need to consider when you use WordPress to help create better content.

1. The Sharebar

Yes, there is nothing better than to extend your reach to a greater number of people, and at the same time, have other people share your site as well.  Increase conversion rate With this, the Sharebar becomes your “carrier” which delivers information from your site to the different social networking sites through its simple share buttons.  Customizing your Sharebar is possible, and picking your choice of social networks to “share” with your or your customers will make it easier for people to spot your site.

2. Popularity Contest

This plug-in lets you know which page on your blog or site is popular among your readers. Likewise, it will let you know where your landing page should be.  Keep in mind that your shot at making people become interested in your site may possibly be short-lived, so it is best to make an impression in your blog right away.  Take note that as you continue to write or add more content to your blog, this plug-in would analyze people’s responses towards it and at the same time, let you know which among your countless posts was a hit.

3. FeedBurner

Keeping track of all your visitors will be most efficient with the help of this plug-in.  Now, you can have accurate information about the number of users who subscribe to your site, and in turn, you will also see how they respond to your posts and website content.

4. All-In-One SEO Pack

If you need to automatically create meta tags for each of your pages and generate individual catchy titles for your site, then this plug-in will surely be helpful for you.  This plug-in will help you generate more traffic and build your desired number of visitors in an instant.

5. AWeber Integration

Keep in mind that not all visitors who wish to subscribe to your blog are comfortable with using RSS feeds.  There are still lots of users who prefer to keep in touch through email while this plug-in lets your users subscribe to your posts through electronic mail instead of the RSS feeds.

6. WP-DB Manager

Information is something that is most important in any kind of business, and saving all things that you need to keep is made easy with the use of the WP-DB Manager.  Now, you will not have to worry about losing the most valuable information that you need, and what is more, you can have it ready any time you need it.

7. Google XML Sitemaps

Last but not least, you will have to reach out to as many people as you can, and this is what this plug-in is made for.  It creates a site map that will help your site to get indexed and prioritized in Google, making it readily available for searchers.

Really, with these plug-ins, you can be assured that your business’ site will easily be noticed and therefore help improve the traffic to your site not to mention the improving the conversion rates ad infinitum or incessantly.

Tips To Increase Opt In Rates: Let Them Know That You Mean Business

A mailing list can help you connect with your clients with ease.  If you have already set up opt-in pages for your list, but your sign up rates are low, when building a list consider these simple tips to increase opt in rates.

1.    Use a professional system

Organizing your mailing list will need you to seek services from providers like Mad Mimi, AWeber, or Profollow.  These tools are created by experts to let you have the freedom to manage your mailing list and improve your business’ promotional strategies and increase traffic.  The built-in functions of such professional systems will help you advertise your business further at very low (or sometimes no) costs.

2.    Use a pop up window

Whether a prospective client has closed accidentally or intentionally his browser window, you must provide a means of not letting that customer go easily.  A pop-up window accomplishes this by giving you another chance to offer the target customer something that could be most favorable for him.  This way, your advertisement of the opt-in email list will not go unnoticed.

3.    Give away something of value for free

When customers opt in for your mailing list, they are already giving you something, which is information about them.  With this, you can return the favor by giving them something that would be of great value for them - free of charge.  Letting them realize that you are truly grateful for opting to join your mailing list could help you gain their trust.  In addition, customers will feel appreciated after receiving the free items that you will offer.

4.    Provide helpful and related content

The problem with some promotions that go alongside with an opt-in page for mailing lists is that, such advertisements seem to redundantly mention the phrase, “join now!” to their clients – without even giving the customers a reason why they should want to opt in for the list.  With this, you may avoid this common mistake by providing reliable information about your business to your customers. In that way, you will be able to realize and understand why they will need to be part of your mailing list.

5.    Give your customers full support

Use multiple forms of media within your opt-in page, but make your page layout as simple as possible.  Sometimes, customers find it too confusing when the page is flooded with too many texts or objects, so make sure to minimize the monotony within the page.  By making your page pleasing to the eye, your clients will definitely be most interested in checking it out and eventually joining your list for updates and other valuable information about your business.

Last but not least, letting your customers know about events or improvements related to your business can be easily achieved with the help of opt-in mailing lists.  This serves as your direct connection to your customers, and it will make you gain more information from them regarding what products or services they like and what they would want in the future.

Where Are Your Customers Hiding? 4 Best Ways To Find Your Target Market

In order to get the best traffic for your website, you should ensure that you are able to find the right target market that will usher in the profits. Know more about how to find customers and relationshipbuilding by first recognizing the need to be acquainted with your potential customers. Take time to find customers and at the same time, build list of such clients to achieve success in your business once and for all.

First and foremost, you must use good SEO or Search Engine Optimization to find new customers and boost your business’ profitability. By maximizing use of SEO, you are actually optimizing your own website and getting a bigger chunk of your target market.  The articles you will write for directory submission should always be of high quality; meaning must have unique and innovative content. In that way, they will always appear at the top pages of the search engines and will therefore, give you the countless of clicks or visits you need. But what more important is to retain that traffic, we will tackle relationship buildingafter we’ve gone through bringing about huge amount of traffic to your site.

What is more, an article can only be good if you employ the strategy of keyword research. The following are just some of the keyword research tips and tricks you will need to consider in order to find out where your customers may be hiding all this time:

1. Keyword Research

First of all, you must  know how to research keywords and long tail keywords to ensure that you will land at the top portion of the search engine pages. In other words, you will gain the visibility that your website needs.  To do this, a business owner must first create a list of words which are typically used by online users and yet are not yet too competitive.  Then check using a keyword research tool to see if the chosen keywords can really bring good traffic to your website. If you think they are the effective keywords to use then by all means, narrow your list down and choose only the most powerful keywords.

If this is done right,  you’re on your way into unfolding traffic in real time   

2. Discovering Competitors’ Sites On Google

It is important to understand  your competitors through use of Google search although do not expect that it will provide you with all you need. There are better reports like Yahoo's Site Explorer which show  the links that lead to any website. If your competitors are doing it right you need to only follow their lead to the customers.  There are many backlink checkers that are available to find out about competition and at the same time discover where your customers can be in hiding. By checking out the sites of your competitors, you will know where their links are actually coming from. With that, you can then visit such sites and link your site to them as well. Then, you can begin tapping the sources of visitors your customers have been accessing.

3. How To Research For The Best Keywords

Read reviews so that you can identify the best keywords to give you the boost in traffic you need.  Use a keyword software or Saas that is equipped with a thesaurus so that finding the most appropriate words to substitute a keyword is made easier.  This software must be easy to use and should have the ability to measure the success of your keywords. Try keyword software that offers a free trial to get the most out of your money and at the same time, one that offers a wide selection of keywords. That way, you will surely be able to find what your customers are searching for.

Employing all these techniques can help you better define who your customer really is and what they are looking for.  This is critical information when optimizing your site and building links to make your site relevant.  This is a never ending process of refinement and redefinition of your customers needs.  Good Luck!

How Often Should I Send Out Information To My List – Avoiding Your EMails From Being Labeled As Spam

Sending out messages to your mailing lists could either make or break your reputation as an endorser or entrepreneur. Social media tools are important to grow your business and make profit. If you are using mailing lists to promote your business, you have to be very wary of what you send and how often you send information to your clients.  If you do not do this right, your emails might just end up in your clients’ spam folder – or worse – their junk mail.
Now, you might be asking, “How often should I send out information to my list, then?”  Determining the time interval between every message sent can be done through different methods, and here are a few suggestions that you might want to try:

• Ask your customers directly – on your opt-in page, you could provide a simple checkbox so that your customers could select the intervals at which they would like to receive emails from you.  Updates for your customers could be on a daily, weekly, or monthly basis, and let them decide how often they would want to receive such emails.  Of course, you will not have to strictly follow what they prefer, but this would give you an idea of how you could prevent sending too much email to a particular customer.

• Set a period for your regular updates – aside from the other emails that you will send to customers in response to their queries or suggestions,  This is very important on integrating Social Media and Business, with this in mind you can send a regular email to them, such as a newsletter or a report about new products or services.  Sending updates twice a month might not be too much, as it would not flood your customers with emails in their inboxes.  As a rule of thumb, make sure that you do not send out more than one email a week; else, your clients might become irritated with your messages.

• Use multiple mailing lists – instead of using a single mailing list, divide your customers into two or more lists so that you could “rotate” sending the emails, and avoid continuously sending letters to only one set of customers.

• Determine if the content of your emails are worth knowing – customers are mostly annoyed about redundant emails, and this is one of the things that you should avoid doing.  Your customers should know that each time you send them an email; you are merely sending them valuable information worth reading, instead of repetitive invites or promotions for your business.  If you want, you may send them separate products details in various emails so that you will have varied content for your messages while regularly sending your emails still.  Avoid sending the same message to your customers so that they will likewise become more interested on checking out your business updates.

To get attention from your customers must not merely mean that you should fill their inboxes with nonsense of which will have no value to them at all.  Instead, make sure that when you send out emails, you are giving your clients the opportunity to gain access to unique information that they will not find elsewhere. That way, you can be certain that the trust and loyalty of your customers to you will stay. It’s probably more often than you think- if you are providing valuable content.