How Often Should I Send Out Information To My List – Avoiding Your EMails From Being Labeled As Spam

Sending out messages to your mailing lists could either make or break your reputation as an endorser or entrepreneur. Social media tools are important to grow your business and make profit. If you are using mailing lists to promote your business, you have to be very wary of what you send and how often you send information to your clients.  If you do not do this right, your emails might just end up in your clients’ spam folder – or worse – their junk mail.
Now, you might be asking, “How often should I send out information to my list, then?”  Determining the time interval between every message sent can be done through different methods, and here are a few suggestions that you might want to try:

• Ask your customers directly – on your opt-in page, you could provide a simple checkbox so that your customers could select the intervals at which they would like to receive emails from you.  Updates for your customers could be on a daily, weekly, or monthly basis, and let them decide how often they would want to receive such emails.  Of course, you will not have to strictly follow what they prefer, but this would give you an idea of how you could prevent sending too much email to a particular customer.

• Set a period for your regular updates – aside from the other emails that you will send to customers in response to their queries or suggestions,  This is very important on integrating Social Media and Business, with this in mind you can send a regular email to them, such as a newsletter or a report about new products or services.  Sending updates twice a month might not be too much, as it would not flood your customers with emails in their inboxes.  As a rule of thumb, make sure that you do not send out more than one email a week; else, your clients might become irritated with your messages.

• Use multiple mailing lists – instead of using a single mailing list, divide your customers into two or more lists so that you could “rotate” sending the emails, and avoid continuously sending letters to only one set of customers.

• Determine if the content of your emails are worth knowing – customers are mostly annoyed about redundant emails, and this is one of the things that you should avoid doing.  Your customers should know that each time you send them an email; you are merely sending them valuable information worth reading, instead of repetitive invites or promotions for your business.  If you want, you may send them separate products details in various emails so that you will have varied content for your messages while regularly sending your emails still.  Avoid sending the same message to your customers so that they will likewise become more interested on checking out your business updates.

To get attention from your customers must not merely mean that you should fill their inboxes with nonsense of which will have no value to them at all.  Instead, make sure that when you send out emails, you are giving your clients the opportunity to gain access to unique information that they will not find elsewhere. That way, you can be certain that the trust and loyalty of your customers to you will stay. It’s probably more often than you think- if you are providing valuable content.