Monday, December 5, 2011

You Have A Site But No Customers - Now What? 4 Techniques You Should Consider


Perhaps you are asking the same question that every business owner in the Web asks – “How can I improve my site to boost sales?” Well, then take a moment and check out these four tips on how to increase traffic to your site immediately. These four should get your business rolling:

1. Google Avertising
First of all, advertise with Google. Hop on to the Google bandwagon and see how to boost your profits by simply posting small text advertisements.  These will lead a higher traffic to your website if done right. Keep in mind the goal is to drive targeted traffic to your site. The more specific you are with your targeting the more likely the visitor converts to a customer. Google offers a large amount of content about how to begin with AdWords and even offers a credit to get started.
The AdWords program is a simple on that can have a dramatic impact on your business.

Better yet, you may also do some keywords research that focuses on your target audience. Armed with a number of keywords your customers will search for you are one step closer to increased traffic. Since your ads will show up only when these keywords are searched you can control costs too.

2. SEO
Another technique to increase your traffic would be through Search Engine Optimization (SEO). In order to drive traffic from search engines, your website must first have quality content – in other words, unique. The first paragraph must be of 4 sentences only and at first glance give away what the viewers need. These articles from your site will then be submitted to friendly directories which guarantee your site will get the back links you need. With more quality back links, your site is more relevant and generally ranks higher in organic searches.

3. Twitter
You must know that to make your Twitter work, you should start by putting relevant information into your content.  Your ideas don’t always have to be new.  It’s perfectly acceptable to tweet about current events or trending topics.. Sometimes all it takes is some focus on how you can increase your traffic by simply posting how to articles or by having content that provides tips and blips for your target viewers.

The next step would be to incorporate some interesting blog posts from outside sources as well and of course, linking them to your site. That way, you are able to sell your site and even get to advertise your promotional offers and deals.   This is a powerful way to reach large numbers of people and increase your reach quickly.

4. Article marketing

Last but not least, opt for article marketing – the cheapest and easiest way to create traffic buildup on the spot. Ezine is actually the best and highly trafficked article directory you should use. Just make sure that you make high-quality articles so that your viewers will go straight to your resource box. But then article marketing is not al about writing quality articles but much of its success also depends on how concise and action-calling your resource boxes are.  Never forget to put at least one benefit why your viewers should read your article.

 

These four, when done in concert with one another can supercharge the traffic to your site.  Once you have all that traffic you need to convert them to customers!  Good Luck.

 

 

 

 

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